Screw Business As Usual by Richard Branson is a thought-provoking business book in which entrepreneur Richard Branson argues that modern business should move beyond profit alone and take responsibility for people and the planet. Drawing from his experiences leading the Virgin Group, Branson highlights how companies can succeed financially while also addressing global challenges.
The book emphasises the importance of “doing good while doing business", encouraging leaders to adopt more sustainable, ethical, and socially conscious practices. Branson discusses real-world examples from his own ventures and shares insights into how innovation and entrepreneurship can be used to solve pressing global issues such as climate change, poverty, and inequality.
Screw Business As Usual by Richard Branson challenges traditional corporate thinking by promoting a model where businesses are active contributors to positive social change rather than purely profit-driven entities.
At its core, the book is both a call to action and a practical guide for entrepreneurs, executives, and organisations seeking to balance success with responsibility. It reflects Branson’s belief that business can—and should—be a force for good in the world.
