Alibaba’s World

ZK145.00

SKU: 9781447290643 Category:
Description

Description

A riveting insider account of the rise, culture and influence of Alibaba, the Chinese ecommerce giant that is changing the face of global business.
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon’s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

Send Us An Email

We're not around right now. But you can send us an email and we'll get back to you, asap.

0

Start typing and press Enter to search